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Speak up now marketing in times of climate crises

Wim Vermeulen (Auteur)
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Résumé

To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with ... Lire la suite
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Caractéristiques

Caractéristiques
Date Parution17/06/2022
EAN9789401486255
Nb. de Pages200
EditeurLannoo
Caractéristiques
Poids452 g
PrésentationGrand format
Dimensions24,0 cm x 17,0 cm x 1,0 cm
Détail

To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.
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