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Summary: Unleashing the Killer App : Review and Analysis of Downes and Mui's Book

Businessnews Publishing (Auteur)
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Résumé

The must-read summary of Larry Downes and Chunka Mui's book: "Unleashing the Killer App: Digital Strategies for Market Dominance".

This complete summary of the ideas from Larry Downes and Chunka Mui's book "Unleashing the Killer App" shows that killer apps are compelling new commercial products and services that are created when new technologies, products and services combine in radical ways. They transform industries, redefine markets and devastate the established order. In their book, the authors explain a digital strategy that companies should exploit in ... Lire la suite
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Caractéristiques

Caractéristiques
Date Parution14/09/2016
EAN9782511044063
Nb. de Pages40
EditeurBusiness Book Summaries
Caractéristiques
Poids51 g
PrésentationGrand format
Dimensions18,0 cm x 12,0 cm x 0,3 cm
Détail

The must-read summary of Larry Downes and Chunka Mui's book: "Unleashing the Killer App: Digital Strategies for Market Dominance".

This complete summary of the ideas from Larry Downes and Chunka Mui's book "Unleashing the Killer App" shows that killer apps are compelling new commercial products and services that are created when new technologies, products and services combine in radical ways. They transform industries, redefine markets and devastate the established order. In their book, the authors explain a digital strategy that companies should exploit in order to gain a position where they can introduce killer apps. This summary teaches you how to best position your company to profit from the emergence of the electronic commerce market.

Added-value of this summary:

- Save time

- Understand key concepts

- Expand your knowledge

To learn more, read "Unleashing the Killer App" and find out why you should use killer apps to remain competitive today and in the future.
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